In the macro context of globalization, the cross-border logistics industry plays a crucial role. Recently, the reporter interviewed Mr. Liu Chao, Chairman and CEO of Shenzhen Youpin Cross border Logistics Co., Ltd. During the interview, discussions were held on the development experience, market expansion, and future development goals of Youpin's cross-border logistics, providing useful references for the rapid development of China's cross-border e-commerce logistics industry.

Reporter: Could you first briefly introduce Shenzhen Youpin Cross border Logistics Co., Ltd. to us

Liu Chao: Youpin Cross border Logistics is a group enterprise that focuses on cross-border logistics services. Currently, the group consists of three business subsidiaries, including Youke International Freight, Xijing Logistics, Jumei Cross border Logistics, etc., which are first level freight forwarding enterprises approved by the state. It is a leading cross-border international logistics enterprise in China. As a company that focuses on cross-border logistics services, Youpin Cross border Logistics has covered hundreds of industries. The company is developing around cross-border logistics and is committed to becoming a comprehensive express and logistics supplier with customers as the center and large express delivery as the core business. Our business involves multiple businesses such as air, sea, and land transportation. Now, we have a team of over 300 people.

Reporter: As an excellent cross-border logistics brand, what are the advantages and characteristics of Youpin Cross border Logistics?

Liu Chao: The most prominent advantage of Youpin cross-border logistics is its youthfulness and speed. As a young brand, we have a vibrant team with an average age of less than 30 years old; This dynamic team has provided us with a continuous stream of innovative thinking for our development. We have achieved comprehensive cooperation with multiple enterprises such as UPS, forming an integrated advantage of the entire industry chain ecosystem. The company has formed an "independently developed logistics system, achieving full transparency of logistics information", keeping pace with the times from an international perspective, and creating a complete cross-border logistics industry ecosystem.

“快”是优品跨境物流的标志性优势。目前，我们能够实现从深圳仓库到加拿大的商品递送平均时效在15天左右，从深圳到欧洲最快大约一周内即可送达，美国开船后14天即可到港，这是一项可以与传统国际四大快递服务相媲美的成就。对于国内品牌来说，优品跨境物流的递送速度是首屈一指的。同时，优品跨境物流计划推出欧洲优卡，欧洲海运等国际快递服务，不断提升跨境物流各环节的速度与效率，将极致的速度与服务带给全球用户。

The characteristic of Youpin cross-border logistics lies in its unique cross-border positioning. We actively respond to new demands from customers in the market, providing innovative channels, delivery methods, and technologies to meet customer needs and improve industry efficiency. This innovative spirit has made us stand out in the industry and has also won us more business opportunities.

Reporter: What are the important measures taken by Youpin Cross border Logistics in market expansion? What is your opinion on the development trend of the future market?

Liu Chao: In the past five years, we have taken a series of important measures in expanding the logistics market. Firstly, in 2020, we launched the value innovation of "200% compensation for lost items according to declaration" through our Canada dedicated line, which is unique in the industry and aims to provide customers with more reliable protection and humanized services. Pay attention to the accumulation of customer trust and reputation, and win the trust and support of millions of customers by providing high-quality services.

For the future development trend of the market, I believe that the entire cross-border market is still a very blue ocean market with huge development potential. With the continuous development and maturity of the market, competition will gradually intensify, and the cross-border logistics industry will present a situation of fierce competition. In the next few years, if Youpin can become a leading enterprise in the cross-border logistics industry, it will definitely occupy a dominant position in the market. Therefore, Youpin Cross border Logistics will continue to focus on localization development, pay attention to building and developing overseas teams, in order to provide higher quality and more professional services, and continuously meet the needs of customers.

Reporter: How has Youpin Cross border Logistics continuously enriched its product line and capacity, and advanced into a leading domestic consolidation logistics enterprise?

Liu Chao: The reason why Youpin Cross border Logistics can continuously enrich its product line and enhance its own transportation capacity, and thus become a leading domestic cross-border logistics enterprise, lies in two core factors: customer orientation and team support.

Firstly, we would like to express our gratitude to our clients for their continuous support and trust. Through conducting market research and analysis, we have gained a deep understanding of our clients' needs and pain points, which has enabled us to establish a strong trust relationship with them and establish a strong reputation; Customers are willing to entrust their goods to us, which provides strong support for us to enrich our product line and our own transportation capacity.

Secondly, we have a professional and efficient team. In terms of team management, we implement a business unit system, which applies not only to business departments but also to the entire delivery process. Since its establishment, Youpin Cross border Goods has created multiple exemplary successful cases and has become a trusted strategic partner for thousands of enterprises, including various government and enterprise units, top 20 well-known enterprises, and multiple listed companies. The company not only has a high-quality management team, but also a powerful visual logistics system, providing users with efficient and fast freight solutions. We conduct refined management and assessment at every stage to ensure that each stage meets and exceeds market expectations. At present, except for airplanes and cargo ships that are not under our control, all other aspects are within our own control. This operating model enables us to accurately control logistics timeliness, and even visualize every link.

Reporter: How can Youpin Cross border Logistics provide assistance for the high-quality development of the cross-border e-commerce logistics industry?

Liu Chao: In the past decade of rapid development of cross-border e-commerce, the logistics industry has also experienced common growth and progress. Although there are numerous cross-border e-commerce logistics companies in the market, there is a lack of absolute leadership giants, with the largest companies accounting for only 10% of the total market share. In the past, competition in the industry focused on price competition and was not guided by consumer demand. Based on independently developed logistics management systems and high-end customized intelligent logistics sorting equipment, Youpin Cross border Logistics has built a technologically advanced cross-border logistics system to provide customers with high-quality, affordable, efficient, and stable cross-border e-commerce logistics service solutions. In order to continuously promote the development of cross-border e-commerce logistics industry, we will take the following measures: 1. Improve service quality and coverage. By accelerating the investment in logistics technology and equipment, optimizing transportation routes and warehouse layout to reduce cost losses and improve service quality; 2. Emphasize brand building and market expansion. Strengthen marketing and promotion to attract more cross-border e-commerce enterprises and consumers to choose our services, engage in deep cooperation to create a good cross-border e-commerce ecosystem, and promote the coordinated development of the entire industry; 3. Pay attention to customer needs and market changes. Customize services according to the needs of consumers in different countries and regions, actively participate in the formulation and implementation of industry standards and rules, respond to national policies to support the development of cross-border e-commerce, strive to cover more countries and regions with a global perspective and strategic vision, and provide strong support for promoting the sustainable development of the cross-border e-commerce logistics industry.

Reporter: Could you please share with us the goals and vision for the future development of Youpin cross-border logistics?

Liu Chao: Youpin Cross border Logistics will focus on the present and strive to become a leader in the cross-border logistics industry, promoting industry progress. Our short-term goal is to expand our team to a scale of one thousand people within five years, with the potential to promote the company's listing. This is the direction our team is striving towards, while also becoming a leader in the cross-border logistics industry and building an international express delivery company that belongs to China. The long-term goal is to become a billion dollar company through continuous efforts and innovation, and to become a leader in the cross-border field, providing an unlimited cross-border highway for the global supply chain.

The future belongs to us, and also to all those who are willing to work together with us, innovate together, and pursue excellence together. I sincerely invite all those who are interested in developing in this field to join us and work together to achieve our vision and goals.

Let's move forward hand in hand and create a better future together! Thank you for your support and attention.